Capella Education Company Names Reed Watson as Senior Vice President of Marketing

August 9, 2006

MINNEAPOLIS, August 9, 2006 – Capella Education Company, parent corporation of Capella University, an accredited* online university headquartered in Minneapolis, announced today that Reed A. Watson has been appointed to the position of senior vice president of marketing.

Watson brings 23 years of experience in marketing, brand and product development, and general management to this position. Most recently, he served as the Vice President of Consumer Strategy and Insight at the Select Comfort Corporation. Prior to that, Watson was an independent consultant. He has also been the chief marketing and strategy officer for Simondelivers.com, and President and COO of Recovery Engineering, the makers of the PUR water filter. Watson also has significant executive marketing and general management experience with Pillsbury and Kraft.

Watson holds a bachelor of arts in French at Northwestern University, and an MBA from Northwestern’s Kellogg Graduate School of Management.

About Capella University
Capella Education Company is a national leader in online education, committed to providing high-caliber academic excellence and pursuing balanced business growth. It operates through its subsidiary, Capella University, an accredited* online university that offers graduate degree programs in business, information technology, education, human services, and psychology, and bachelor’s degree programs in business and information technology. Within those areas, Capella offers 76 graduate and undergraduate specializations and 16 certificate specializations. Headquartered in Minneapolis, the online university currently serves 16,000 learners from all 50 states and 63 countries.

For more information about Capella Education Company, please visit http://www.capellaeducationcompany.com. For more information about its wholly-owned subsidiary, Capella University, please visit http://www.capella.edu or call 1-888-CAPELLA (227-3552).

*Capella University is accredited by The Higher Learning Commission and a member of the North Central Association of Colleges and Schools, located at 30 N. LaSalle Street, Suite 2400, Chicago, IL 60602-2504, (312) 263-0456, www.ncahigherlearningcommission.org.

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